HARMONY Brand Guidelines for Canva, Illustrator, and Indesign

✅ Save time and present your work like a PRO with these done-for-you brand guidelines with all of the text and images (and mockups!) included! Fully editable in Adobe Indesign, Illustrator, and Canva!

➡️ What are brand guidelines?

Brand guidelines, also known as brand style guides, are comprehensive sets of standards that dictate a brand's visual and verbal representation. These guidelines cover aspects such as color schemes, typography, logo usage, tone of voice, imagery style, and more. Brands require these guidelines to ensure consistent representation across all platforms, mediums, and touchpoints, whether digital, print, or in-person.

➡️ Why you should create brand guidelines?

If you're a designer working on brand identities, you need your designs implemented correctly! I'm sure you've either been in a situation (or know someone who has been) where you've designed the perfect identity for your client and then delivered the work while feeling really satisfied with the outcome. But when you look up how the company uses your designs a month later you just want to cry. It looks nothing like you envisioned! Maybe they've added drop shadow to the logo, use the wrong fonts, or picked some really bad stock images to go along with their brand assets. Well, that's why you NEED to deliver the brand guidelines!

➡️ How do brand guidelines help YOU as a designer?

• First - 🔥YOU'LL EARN MORE MONEY!🔥 When you're designing just a logo, you might get anywhere between $50-$1000 (depending on your portfolio, skill levels, marketing, etc.) But, for just a little extra work (if you use these brand guidelines:) you can charge 10x as much for a project that involves brand guidelines as well! (usually $500 to $5000, depending on the actual scope).
• Second, they ensure that the work you've done gets implemented properly. So when someone googles some of your case studies they'll find that the work in your portfolio looks just as good as the real thing!
• Third - You'll be able to attract higher paying clients If you present your work using these guidelines, you'll look like a PRO and stand out from the crowd. Your potential clients are more likely to see YOU as the right fit for their projects!

➡️ How are these brand guidelines different from others?

These guidelines don't contain any lorem ipsum - all the text is pre-written so you don't have to come up with everything from scratch (you just need to edit the text here and there to fit your brand!). In addition, they come with all of the mockups used in the guidelines! (either as PSD files already included in the download or as links to external free mockups!) This means that it's super easy for you to re-brand the templates to fit your own brand (in either Indesign, Illustrator, or Canva!)

➡️ Key Features:

• 65 Pre-Made Slides Included
• Easily Editable In Indesign, Illustrator, and CANVA!
• No lorem ipsum - all the text is pre-written!
• Mockups Used in the Guidelines (or links to mockups) Included
• All the Photos Are Included
• Links to Free Fonts Used Included

➡️ Technical Details:

• Aspect Ratio: 3:2
• File Types: AI, EPS, INDD, IDML + Link to Canva Templates
• Indesign File Uses Master Layers (+ Styles for Fast Editing)

➡️ What Can I Edit?

You can edit EVERYTHING! Change text, fonts, colors, layouts etc. You can use either Indesign, Illustrator or CANVA to edit the templates - whatever suits you the best!

➡️ Need help?

If you have any questions, feel free to reach out!

*Other notes:

1. While the copy of the guidelines is included, you'll still need to edit it to fit your own brand! (The templates include copy for a made-up brand called "Harmony" that's upcycling used clothes.)
2. While the mockups are included, you can only edit them in Photoshop!

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